Friday, December 23, 2011

Coca-Cola and Santa

Santa Claus has been portrayed in many varying forms for around 150 years, but the version most familiar to us as the fat, jolly red-suited man is actually the result of an advertising campaign. Haddon Sundblom, a commercial illustrator, was commissioned for an advertising campaign for Coca Cola that would have much longer lasting impact than he could imagine. Although some artists had previously illustrated simliar versions of Santa, Sundblom's images of Santa in Coca Cola advertisements in the 1930's through the 1960's were a hit, and cemented in the public mind what Santa looked like. Here are a sampling of the advertisements through the first 25 years of this campaign.

1934View Full Size

1936View Full Size

1939View Full Size

1942View Full Size

1947View Full Size

1950View Full Size

1951View Full Size

1952View Full Size

1953View Full Size

1954View Full Size

1955View Full Size


Email address is not published
Remember Me

Write the characters in the image above